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Ways to Increase Your Website Traffic

There are several strategies and ways that effectively increase website traffic. Rich content, SEO, paid advertising and social media marketing strategies are a few popular ways that help increase the number of visitors for a website.

Content Promotion

If you want to have returning visitors, your website must have good content. There will be a natural rise in website traffic once interesting content is presented to the audience. However web users do not just visit websites on a whim. Content must be promoted across social media. Blog posts on your website need to be shared. LinkedIn will allow you to generate a powerful buzz on a topic. You can connect to urge your influencers via direct messaging to read your content or join your mailing list.

Connecting with people sharing similar content is important. You can start reading and sharing which will give you more visitors in the long run. Turn your blog posts into videos on YouTube or Vimeo.

Putting up your content on SlideShare will provide you with a better chance to be searched and viewed. SlideShare (having a high rank across search engines) presentations will allow your content to be crawled by search engines like Google and Bing.

Advertising

In order to build your brand you must put forward ways that ascertain visitors. Putting forward your website in front of web audiences is not an easy task. Social media advertising and paid searches will increase your web traffic. With huge competition doing the rounds you can include interactions with audiences.

Advertising is expensive but you can start off with small amount paid ads across various platforms. Based on your success rate you can choose to increase your advertising budget.

Active Social Profiles

Social media is a powerful tool to market your content and position your brand. Persistent posts on Twitter, Facebook and Google+ will effectively increase your website traffic. You can smell success by posting images on Pinterest and Instagram. You must ensure retweets and shares. Effective social profiling defines the image of a business.

Promote your blogs on Facebook, Twitter and other existing social websites.

SEO

Search Engine Optimization will always remain valuable as long as it remains linked with fresh and original content delivery. Your content must have rich keywords. You must give importance to internal links. On-page optimization will increase your organic traffic.

Guest Blogging

Sharing content with other websites is an important part of promotion. If you have content on your website you must increase your blog traffic by writing guest posts on good websites. Guest blogging is effective in building brand names. Stick to originality and you will never be trapped in the spamming zone.

You can invite other bloggers to write guest blogs on your website. This will increase your website traffic as your guest blogger will presumably have a good reader base who will certainly hit your website.

Guest blogging is all about quality in the present times so a regular spam check must be performed to stay away from Google’s red eyes for spammers.

A website must be easy to navigate and viewable across mobile and smart phone devices. A website must have a fast loading time. These little things are important in defining your website traffic.

Design Smartphone Apps

Whether you are an existing business owner or a new player in the business world a Smartphone app will help you gain a large traffic. Mobile growth is more desirable in the present times as the number of smart phone app users is increasing with each passing day. Big names like Eventbrite, AirBNB and Pinterest are turning their web and mobile traffic into high value mobile app users.

When you design Smartphone apps you ensure a bright future for yourself. Online surveys suggest the overtaking of conventional websites, responsive and mobile web entities by Smartphone app usage. Users can be tracked and growth can be fuelled by optimizing an app user’s journey from the point of installation to activation and conversion. Various app monetization methods can be brought about, directing growth in traffic and revenues.

Email Marketing

Email marketing is still a vital means of promotion. If you have a contact list your email blast can redirect your users to your social pages or be a means of direct communication for your promo message. You can send important newsletters (via emails that include your website link) to your contacts or have a newsletter option embedded on your website to validate a two-way (through your website or through your email) traffic generation.

Set up Interactions within your website

Include an online chat section in your website. Users visiting your website might feel the need to ask immediate questions on specific issues which can be answered immediately. An expert manager needs to handle client interaction which will be beneficial for branding.

Embedded videos can be great as users will be interested to see an interview or a direct addressing by the company owner.

Queries and online quizzes can be put up to generate a much required buzz. An interesting quiz or a query system can pull up the traffic for a website.

Website Traffic needs to be considered as a potential lead generation tool. Website managers must be attentive throughout the day in assessing audience trends and connecting with them to generate business.