Radikally Different - Our World View

Why UI/UX is a Mobile App Development Imperative: The WhatsApp Case Study

In the digital landscape of mobile applications, performance determines brand loyalty. User Interface (UI) and User Experience (UX), both need to be equally strong for an app that promises to deliver flawlessness. While UI expresses the appeal of it, UX goes on to convey its usability.

A Case Study:

We’ll cite a common example – everyone’s favourite: WhatsApp. Its user-centricity has impressed so many that it is now a verb. And brands becoming verbs is something.

Its user-friendliness can be felt from its on boarding screens that include the welcome experience, privacy settings, and phone number verification. These screens are minimal, clutter-free and easy to understand. That’s its UI advantage.

 

 

The welcome screen has a single ‘Continue’ button, explaining to its users what it to be done next.The phone number verification process is automatic. Besides, WhatsApp seeks permission to sneak into your contacts and files. With such precise Call-To-Action, ease of use, and clear intent, the app is trustful.

Moving on to messaging, it’s a wonderful experience – simple, personal, and real time – like it promises. The contacts are in easy view with chat functionalities that allow you to customise the settings for each contact. That’s its UX edge.

 

 

All this makes WhatsApp the people’s app. Here’s some brand loyalty statistics you don’t want to miss.

 

 

That Should The Importance Of UI/UX For Mobile App Development.

With apps dominating everywhere on modern-day mobile devices, it won’t be an exaggeration to say UI/UX largely defines their success. Before we jump onto why it’s important, let’s find out how it affects application ecosystem. From the above case study, it’s clear that when an app has fantastic UI/UX, it…

• Reduces load time.
• Allows intuitive and logical user control.
• Accounts for amazing look and navigation.
• Decreases bounce rates.
• Leads to better conversions and customer satisfaction.
• Helps in customer retention
• Gives meaning to your brand.
• Places it ahead of its competitors.
• Generates revenues and improves business.

The idea of an app is to provide comprehensive solutions in response to user requirements. Too many permission-requests, form filling, and cumbersome functions might lower the usability. Easy accessibility forms the crux of any app’s positive impact.

Remember, if your app is frustrating, chance are your users will uninstall it sooner or later. Keeping it simple and intuitive is the key to fostering lasting relationships with users. People who use your app should be able to flow from one screen to another intuitively, without hassles.

So, make UI/UX a part of your mobile& web app development strategy. Give your users a reason to stay.