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Why Your App Needs A Good App Store Rating?

How many times have you downloaded a poorly rated app in spite of the brand being a considerably popular one? We are sure your answer would most likely be negative. Common trends suggest that a comparatively (compared existing brands of the same territory) less popular brand with a high number of reviews and impressive ratings will be chosen over others. If you own an app you must act really fast to ensure good number of reviews. Having reviews is not a luxury but an innate need. An app publisher’s ultimate goal is to have maximum number of downloads to their name. This can be ensured only with the help of good reviews and ratings on the app stores. The only thing stable (and most important) in the volatile world of mobile is the need for brand reputation which is upped by App Store Ratings.

The All Important Race for Ranks

Ratings are important. They determine a brand value (apparently ratings make or break a brand’s repute). Although the real picture might be very different but in the present age of presence, reach and promotion, there is but not other option to create a brand value (even though this might mean a pumped up marketing race!).

App ratings are serious issues as reaching out is important. With more than 2 million apps floating across the major app stores, getting discovered is important. Apps having higher ratings come higher in search results. If you have an app that has more reviews and high ratings than a competitor then you can consider yourself in a winning position.

The race for ranks never stops. There are several users who do not quite understand review metrics and the importance of ratings. App store monetization is a process that involves actions taken to improve the visibility of an app.

According to the ‘State of Mobile App Engagement: 2016 Benchmark Report’ the important areas to be considered by app developing companies and mobile app publishers are:

1. Average app interaction and engagement rates
2. What apps should expect from survey response rate
3. Average in-app survey response rate
4. The distribution of star ratings in the app stores
5. Key metrics around app categories
6. The total number of in-app messages sent and received by consumers
7. Average volume of app store ratings and reviews

The free mobile app engagement guide is widely available.

Rewards for Reviewers

Nothing comes free today. This goes for reviews too. While interacting on the social media platforms we might have often come across the trend that a ‘post/video/audio, etc’ might have been viewed by numerous users but not shared or liked. The sole reason behind this is the fact that no one wants to act without a motive/benefit/aim, etc. In order to generate reviews you can offer your reviewers certain rewards, or special offers, etc.

The foundation of reviews stands on true reviews delivered at the right time and at the right place. You must ask for reviews/ratings when you sense the right moment. This gives an opportunity for your customers to express their opinion on using your app.

Providing a channel to people who want to talk about your product is a little scary as there will be more honest opinions than fake ones. But this is what you need as you want to communicate with people and reach out. Prompting people to place their ratings and reviews will require you to open up forums for wide end communications. People wish to talk to you and by obliging you can have a positive response in the marketplace.

Valuing your customer will give a highly rated app as more number of customer voices will drive your acquisition rate. A recent research suggests how 77% of consumers tend to read reviews before tapping on free download and 80% of users will read at least one review before opting for a paid app download. Negative reviews are likely to be put in by 73% of users.

Responding to user reviews will benefit you in the long run. Explanations for your app functions will catch the general sentiment of the customers. The goal is to stop negative comments before they get displayed on the app stores. Gauging your customer’s sentiment will also instigate you to build better functionalities and add more features in the future.

In order to drive your reputation management you must constantly out in efforts for generating mobile app’s ratings and reviews.  You can read up volumes of available texts on app store optimization (ASO) to learn how an app gets featured and how to generate good number of positive reviews. But all we can say here is that no matter how good you build your apps they need to have several reviews on Google Play Store and App Store.

Read Also: How to Make Money from Free Apps?