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Latest UX Design Trends That Provide Websites with High Performance Value

An effective UX design is important to increase intuitiveness, emotion, impression and delight of a user searching and navigating your website. There are verified statistics that reveal the growing significance of UX designs. Latest statistics have presented the fact that ROI (return on investment) will be very high for businesses in the website world. Every $1 invested on user experience (UX) brings in a return of approximately $100 and more. Other statistical data suggest 88 percent of visitors not revisiting a website if they had a bad user experience. Number of companies performing online UX testing is low which must improve with time in order to improve a website’s effectiveness. There are no set norms that are followed but few UX design trends suggest the forefront of your focus. Customer needs must be fulfilled. Connecting audiences with your brand is the most important step and focusing on a website’s UX usability increases the scope of this factor. We have delved into some of the latest UX design trends being followed in 2016.

AI Based UX Design

There are too many perspectives found relevant for study by UX designers. Testing on computer engineering to designing boundaries and everything that link themselves with user interaction are integral parts of UX designers’ interests. A UX expert works intently to introduce intelligent and open-minded dimension for user interactions. AI inclusions in iOS keyboard make it easier for users as their interactions are guessed by the AI and changed.

AI-based UX design trends indicate developing user-interpretative models. Users’ goals are assessed and artificial intelligence works in interpreting actions related to these goals. More designers are likely to take to test AI on web apps and websites in the coming years.

Responsive Design

Mobile users are our top priority. Websites are widely navigated on mobile devices. Keeping this in mind it is advisable to have responsive websites. A responsive website has stunning design elements that fit quite easily into most common screen sizes. If you do not optimize a website for your mobile using crowd you will greatly miss out on a major chunk of your profit and business potential.

There have been numerous times when industry experts have clearly stated the importance of mobility in business. In the coming years the world will see the phenomenal rise and growth of mobility in workplaces and majority of business sectors. This indicates the need of mobile oriented designs (comprehensive mobile-centric user interfaces, navigation and overall layouts) for websites.

War between Vertical and Horizontal Scrolling

As the time changes so does perceptions and perspectives. UX designers are putting across efforts to implement designs that act in collaboration with content and overall display of websites. You do not need to continuously include vertical scrolling. Smartphone and handheld mobile devices often ask for horizontal scrolling. Recently numerous companies have started taking the horizontal approach in navigation. Content showcased on the website has been kept in horizontal position. Having several images for viewing, horizontal viewing is a better option than vertical scrolling.

Read Also: A Must Have Checklist for UX Designers

Vertical scrolling is suitable where too much textual content is included. However everything depends on the level of intelligence (in terms of digital content marketing and promotion), branding and audience building efforts.

Intuitive Navigation (A desirable option for an enriched user experience)

A user visits a website to have easy access and intelligent navigation. Overall user experience must be smooth in order to engage them and attract them for a possible return. Intuitive UX is important for ROI. As a website business owner your prime motive is to make profit from your investment – return on investment. Your users are your profit modules which makes you responsible to make your website intuitive (that can guess user actions and provide results accordingly), interactive and easy to navigate.

You can prefer having the “hamburger” menu. This will make users interact on your website at their own pace. Menu design is the art to achieve success. Smart menus offer wide scope for success.

Mobile First Design

If you own a website you must take care in not having a completely different looking mobile website. Both of your website should match each other in perspectives and similarities. Users must be able to recognize the similarities and does not necessarily feel the difference in look, feel and navigation when they hop from one device to another to access your website. It is crucial to have a seamless user experience in both forms of websites.

It is better to have a “mobile first” approach as it handles website design issues. It is better to handle one website that fits well into all devices than having two website platforms and check for issues all the time. Your “mobile first” approach will let you have a minimized version of your desktop website.

Exploration Design

New age experiments on attractive UI (user interface) have become essential for businesses because of the growing need (from users) for fresh and new ways of information presentation. New experiences and certain sense of discovery lead to user retention.

Why would a user get promptly associated with your website? Why would he/she find time out to engage himself/herself with your website? The only important thing in the present times is to offer the user with something to explore. Implement a UX design strategy that brings out new information or engagement. Instigate users to easily get associated to your website. There are numerous websites that have huge social media presence. They seem to follow these steps of user engagement. Social media websites present their user actions and content in a manner that enable users to enjoy and experience sense of discovery. Let us take a look at Shopify’s footer to get a hint of the UX design:

You can see that there are menu options that will most definitely ignite a user’s engagement. There are so many options like affiliate opportunity, blog, community forum and point-of-sale resources which are placed to increase user actions. These form an integral part of exploration design. Igniting exploring attitudes in users will provide retention and potential future business.

Death of Old Practices

Latest trends in UX design will completely put an end to some previous practices like automatic image sliders and use of carousels. Earlier they were used to attract users but with the rise f new-age mobile users carousels cause confusion as they are often considered banners, which they are not.

Icon Placement

Thumbs are here to rule. Mobile navigation depends on human thumbs and icons must be placed accordingly. Touch screens must be kept in mind before chalking out the UX design. Placing icons with considerable spaces will allow users (mobile) to easily select items and navigate the website comfortably. Conversions, engagement and user retention will fall into place once user experience get sorted.

Strategic Display of Content

Somebody rightly said, what you say these days, is not as important as how you say it. Content writers, digital marketers and web designers must join in collaborative efforts to display content in fascinating ways.

Using various display elements will enhance blog reading experience. Including info graphic support, buttons, taglines, graphs and tables will make content easy to read and not make it boring for users (who are turning out into an impatient crowd).

Besides presenting crisp content one must also keep in mind to attract users. This can be done by using various elements like images, gifs, photographs and collages to impact user interaction. Call-to-actions and attractive messages can also increase popularity of your website. You must innovate in presenting your content.

Multimedia

Including multimedia will enable users to have a rich and immersive experience. Take care of heavier tools and multimedia elements as they tend to have great impact on website loading time. Perform extensive testing before launching similar items.

Include videos and audio clips to enhance user experience but take good care in avoiding ‘auto play’ for any of these options as they will get your users all irritated. Hurting your usability is never an option. Introduce stunning features and good user-experience options but never at the cost of hurting your website statistics (such as poor load time, low traffic, high bounce rate, low search engine rank, etc).

We have referred to some of the most recent UX design trends. Our UX team ensures best user anticipation, and user interactive elements for our clients’ websites. It is all important for our designers to implement elements that have relevance in the real-world. Trends discussed here have an important role to play in UX development. Ideation depends greatly on implementing and we rightly deliver it.