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How to Strategize Well For App Pre-Launch?

An app gets launched much before it is actually published! There is always a pre-launch storm before an app gets officially launched. There goes a lot of fast paced marketing strategy building that includes query addressing, brain storming sessions, team meetings, user interaction forecasts, opinion building among team members and various other pre-launch activities that help improve your chances of success. A media push or a promo-video can be exciting actions that will boost your app’s launch and spur downloads. Although there aren’t too many industry experts able to guarantee success of an app but marketing efforts determine long-term impact of massive promotion. Anticipation of success and positive results is an integral part of app development and efforts.

There are challenges involved in developing and floating an app in the market. You need to strategize your promotional efforts to have an effective app pre-launch. We have addressed this issue with a sharp view on audience interest, market pulse and user impressions.

Include Users’ Opinion

Your app most definitely is targeted to a set of users (which you have already sorted out much before developing your app). These users are interested in your app since it provides them with certain types of solutions. By including them in your pre-app launch program they will be made to feel important which will up your brand name. Your users act as your network. They will take your app to the world by spreading their first time experience with your app.

An app like any other product needs to have reviews (people should have their opinions placed) before it becomes available in the market. Twitter is an effective social handle to gain interested users as there are numerous technology oriented people interested to share their opinion through this micro blogging website. Social Crawlytics is another relevant social tool that allows app makers to identify target users according to their industry. Right hash tag usage and relevant information generate huge interest points and user loyalty.

Consider an effective social media marketing strategy

You can create a successful pre-campaign by having accounts on Google+, Twitter, Instagram, Facebook, LinkedIn, etc. A lot of hype will be created as people will get to know about your app. Creating and updating a blog devoted to your app will also pull potential audience. As you launch your app users will realize the genuineness of it because of the existing information widely available online.

Having a website will pull users who do not visit the app stores but prefer direct downloads from websites. Keep your blog and social media handles updated. This will bring huge traffic for your website in the near future. Engaging users is the key to your success. You must continue attracting interest point of your users. Introduce in contests or special offers as a reward for your viewers who share your content. The main motive is to keep them hooked till your app gets officially released.

Email Strategy

You must send emails to all users; people who are technologically sound (who will test your product) and majority of mobile device users.  These people are the ones whom you are relying on, for your app marketing. Add creativity to your emails by making them catchy and crisp. Pull the attention of your users and make them anticipate your app’s launch. You need to make a sound database in order to send your emails to targeted user base. Your website and blog is a valid way of collecting relevant user information. Users willingly providing their emails in your website are the ones who want to stay updated on the news of your app launch. Identify the more receptive users. Do not let your users forget you or your product. Keep reminding them about your app!

Sound Press Mentions

Make announcements of your app’s upcoming release date. Bring out press releases suggesting the unique attributes of your app. Some of the valid actions from your end will be attractive promo videos, mention of your official website, high-end app screenshots and attractive mentions of your app’s release date. Getting hold of professional bloggers and making them perform extensive media buzz can be another good option for your pre-launch campaign.

The main aim in an app’s pre-launch is to pull as many users as possible. Apply numerous and intelligent ways of audience building. This will be effective in promote your app marketing efforts. You will get your much desired reviews much before your app sees the light of the day. App downloads depend greatly on customer reviews. Once you complete your initial marketing your customers will market you to others. Referral clients will be generated which will carry forward your app’s popularity quotient.

Creativity in marketing pursuits is all important. Whether you are riding on a high budget or on a shoe string your main aim is to guarantee huge downloads. Investing time, team work and intelligent efforts will place you in an important position. A smart marketer who catches the eyes of his/her customer has a greater chance of making it big in the app marketplace.