Owning a business often takes a lot of sweat in managing one’s sales strategies. With numerous competitors keeping your website on toes it is all important to have a responsive design. As Smartphone users grow rapidly with each passing day making your website absolutely mobile friendly is essential. Attracting more users and validating better platforms for mobile SEO strategies will usher definite business growth for you.
Effective Low Cost Utility
It takes time to build and place a responsive website but when it becomes up and running there is no looking back. Upgrading, support and maintenance are an easy game. This saves time, money and efforts. This adds to the fact that a separate mobile website is not necessary. It becomes difficult for Google to track and ‘crawl’ information for separate websites for separate computing and mobile devices. Low cost is surely a primary choice for all and sundry in the web world.
Better SEO Initiation
Creating two versions for a website that is having a mobile version and a desktop version is not advisable for business growth. It becomes difficult to do SEO for two separate identities. Following Google, we have to take into account its suggestion to have a responsive website. Google rank will improve as more users will be able to visit a responsive website. A properly designed user interface for smart phones and mobile devices will put across search improvement on Google as a top priority for your business. Responsive websites have one URL and same HTML regardless of the device type. Google indexing gets better with this as does the organized presentation of content.
As the sharing, communication and interaction of a website increases effective improvement in user interface is also initiated. All this makes life better for businesses.
Read Also: How to Choose Between a Responsive Design and a Mobile Website?
Improved Conversion Rates
Having returning customers should be your top priority. With Google giving high importance to user experience you must follow the trail the world is following. With a properly optimized website user engagement and growth in potential customer base becomes easy.
Better Site Ranking on Google
Google focuses on user experience. Its desire to have return search results will definitely improve user experience regardless of the devices used by them. Google will prioritize on websites that provide rich content and nicely designed UIs across numerous devices like tablets and mobile phones. This prioritizing of websites most definitely means coming up in Google ranking.
Better Management
Having a single website and setting up SEO strategies for it is easier than having to set up separate SEO campaigns for two different websites (mobile and general). SEO campaigns being an integral part in business expansion and business trend setting, having two separate entities will mar the entire scope of a website in terms of business promotion and expansion. Easy management of SEO is done well in a responsive website which is a significant advantage over separate mobile website.
With Google paying attention to responsive web designs you must take it into complete consideration too. Optimal viewing, greater conversion rates, better navigation, single entity, increased returning user combine together to produce bigger business potential. Responsive web design is more a trend nowadays. It has become an essential long lasting need of the hour.
At Radikal Labs we always try to find the most efficient, reliable and cost effective solution for our clients. Visit http://www.radikal-labs.com/consulting to know more about how we can help you design an effective web project.